Denielia Spies
Hello there! I’m Denielia, a passionate creative professional with a dynamic background in graphic design, marketing, and content writing. With a love for bringing ideas to life and a keen eye for aesthetics, I have immersed myself in the exciting intersection of visual storytelling and strategic communication.
As a seasoned graphic designer, my journey began by translating concepts into captivating visuals. From crafting sleek brand identities to designing eye-catching marketing collateral, I have honed my skills in transforming ideas into visually compelling narratives. My design journey has equipped me with a deep appreciation for the power of aesthetics in conveying messages that resonate with audiences.
In the world of content creation, I found my voice as a storyteller. Whether crafting engaging blog posts, compelling social media content, or persuasive marketing copy, I bring a unique perspective shaped by my experiences in design and marketing. My goal is to not just convey information but to create narratives that evoke emotions, spark curiosity, and drive meaningful engagement.
2009 – 2013
Hoërskool Overkruin
National Senior Certificate Gr 12
Subjects
Afrikaans
- English
- Mathematics Literacy
- Life Orientation
- Computer Applications Technology (all Microsoft Programs)
- Consumer Studies
- Tourism
2015 – 2017
Inscape Education Group
Bachelor of Design Degree (B.DES)
Subjects
- Visual Communication
- Business Management
- Photography Level 1-4
- Computer Applications
- Research Development
- Concept Development
- Marketing
- Applied Technology
- Design Application
- Web Design
- Design History
- Applied Design
- Unique Thinking
- Interactive Design
- Time Management
- Communication
- Problem solving
- Creative thinking
- Leadership
- Attention to detail
- Work dedication
- Innovative thinking
- Ideation
- Strategic Thinking
- Multitasking
- Analytical Skills
- Initiative
2021 – Current
DenielCo Design Solutions
I initially identified a gap in the market for small businesses with limited budgets that still required effective marketing to drive growth. Today, I also collaborate with corporate companies on contract work, allowing me to work with businesses of all sizes across a wide range of industries. I dedicate time and energy to both my business and my clients, helping them build a strong brand identity that connects with their target audience.
From print materials to digital marketing, I’ve led diverse projects across multiple sectors. By listening closely to my clients’ needs and offering strategic guidance and creative solutions, I’ve helped turn their marketing efforts into meaningful, measurable business growth.
Graphic Design Services
- Branding & Identity
- Branding Package
- Logo design
- Business cards
- Letterheads
- Email signature
- Corporate Identity
- Company Profiles
- Print & Editorial Design
- Booklets & Catalogues
- Business Cards, Flyers, Brochures
- Posters, Signage, Car Magnets
- Packaging Design
- Environmental & Display Design
- Outdoor Display Design
- Indoor & Outdoor Exterior Design
- Information Design
- Research & Development
- Data Analysis & Layout Design
Digital Design & Marketing
- Digital Deliverables
- Website Design & Setup
- Content Writing
- Social Media Campaigns & Post Design
- Google My Business Setup
- Data Analysis & Layout Design
- Research & Development
- Digital Billboards
- Digital Strategy & Analytics
- Creating Target Audiences (based on industry research)
- Google & Facebook Analytics
- Traffic Reports for Campaigns
- Strategy & Performance Analysis
Marketing Services
- Campaign Management
- Managing & Planning Digital/ Print Marketing Campaigns
- Content Strategy Development
- Website Management & Updates
- Advertising
- Ad & Website Copywriting
- Running Paid Ads on Social Media
- Competitor Analysis
2018 – 2020
SAC Commercial Parts and Steves Auto Clinic (Graphic Designer)
I ran the marketing department for SAC for 3 years. Corporate design ethic is essential in this company. I was the only graphic designer for 24 branches nationwide and the duties of the designs run from print to digital to all interior and exterior artwork of new branches.
SAC Commercial Parts is a well established company in the light, medium and heavy commercial parts industry that sells replacement parts for Volvo, Scania, Merc, MAN, DAF, Toyota, Ford, Isuzu, Nissan and Hino Trucks and vehicles. There is 14 branches countrywide. I was employed to put out the best advertising visually for potential clients and helping branches with their advertising materials to give out. I also worked closely with the business developer of the company to revamp the branches interior and exterior.
SAC Steves Auto Clinic is one of SA’s largest vehicle service and repairing workshops and there are 10 branches country-wide.
Marketing duties – Call reporting’s, emailers, Facebook analytics with boosting of posts,
- Clothing and promotion items design and ordering.
- All advertising – Print medium and Digital medium – Booklets, posters, flyer’s, stickers, Facebook and Whatsapp posts, Google ads banners, etc.
- Information analysing and layouts.
- Packaging design.
- Branding of outdoor displays
- Assigning new project to Ivan, Carmen.
- Indoor and outdoor exterior design
- Window and car vinyl
- Invoices and organising pickups and couriers.
- Orders and suppliers
- Web design
- Automechanika South Africa
- International Trade Fair for Automotive Parts, Equipment and Service Suppliers.
- Designed the stand, designed and supplied all promotional items.
- Editorial design
- Corporate Identity,
- Business Profile,
- Booklets
- Catalogues
2017
Red September Advertising and Marketing Agency (Internship as a Graphic Designer)
- Campaigns for some of SA’s largest companies
- Web Design
- Social media
- Promotions
Projects
- Car service city (Billboards) – SA’s largest vehicle service and repairing workshop.
- Unicef (Campaign) – NGO that works in 190 countries to save children’s lives and defend their rights.
- Level 7 (Web design) – Internet Provider
- Kippor (Social Media) – Generator Company
- Red September (Promoting recording studio) -Advertising and Marketing Agency.
Adobe Design Software
- Illustrator – Print (Design)
- Photoshop- Digital (Photography)
- Indesign – Editorial (Books) (Magazines) (Layout)
- Lightroom – Photography
Website software
- WordPress – General website
- Shopify – E-commerce Website (Online Store)
- Informative website – WIX
- Google My Business
- Figma
General software
- Computer Literacy: Microsoft Office programs
Working Strategy
Brand Creation
When creating a brand it is important for me to keep the brand conceptually strong and strategically relevant to what the brand stands for in its mission and vision. The advertising of brands must be memorable.
- Logo Creation
- Visual Development
- Research & Insight
- Corporate Identity Design (CI)
- Company Profile
- Photography
Design Thinking
Gaining a better understanding of the business, clients, and their user’s goals to translate the needs into meaningful design solutions. Strategically thinking how the brand will connect with the audience in a sentimental and valuable way.
- Concept development
- Brainstorming
- Campaign Ideas
- Visual Planning
- Copywriting
Graphic Design
Organizing inspired ideas, information gathering of strategic outcome to a project is how I implement my design solutions.
- Business Stationery – Flyers, business cards, booklets, etc.
- Corporate profiles
- Brand campaigns
- Infographics
- Marketing material
- Packaging design
- Posters
- PowerPoint Templates
- Digital Designs – WhatsApp’s, emailers, Facebook Posts and Ads, Instagram posts.
- Digital Marketing ( Facebook & Instagram
- WordPress Websites
- Monthly Analytics